Country Risk and Strategic Planning Analysis Paper Assignment

Country Risk and Strategic Planning Analysis Paper - Assignment Example Nice blend of coffee serving in presence of amusing environment should be accompanied by the highest serving quality. Price: Since Indian coffee market has a good history, its market is supposed to have few fearsome competitors for Starbucks. Pricing becomes very important in this respect. General attitude of locals towards pricing is very strict; thus lower the price, greater the market share. Place: Starbucks' most vulnerable market comprises of middle class Indians who live in high streets of posh and developing areas of large cities. Therefore, it is of immense value to target the market of Mumbai, New Delhi, Pune, Chennai, Bangalore, and Jaipur etc specially those places which are near colleges, bus stops, cinema theaters, railway stations etc. Distribution and Supply Chain Risks may be termed as the major risk factors for Starbucks in India. Effective resource planning becomes very crucial since distribution through independent sources may become highly cost effective. Abundance of highly educated manpower in this regard can be the key for solution. India is a mixture of various different societies comprising of thousands of ethnic, cultural, religious and social groups. Thus, social and cultural risks are very high due to immense differences in these groups.