Compare and contrast teachers and administrator Essay Example for Free

Compare and contrast instructors and executive director EssayDuring my interviews I recognise that being a teacher or an administrator has its ups and downs to it. The teacher answered her questions as someone who deals and interacts with children every day. The administrator answered his questions as someone who deals with more whats outstrip for the children with little interaction with them. Knowing what I found out about the two professions I would lean more towards as being a teacher because an administrator has too many responbilieties. There are many things that the teacher and the administrator take in in common. First off they both are in education and indirect request to help children grow into adults as the graduate. They both try to help educate the children without offending any religion or beliefs that the children may induct. The teacher and the administrator both went to college to get a bachelor and masters degree in education. They both have the similar r easoning for being in education field.Finally both of them share the love of being around children to help them be the best they can. Teachers and administrator have many things that are varied from each other as well. They both have different degrees in education. An administrator has a masters in business and a teacher has bachelors in science childhood education. The administrator went to college longer than the teacher. The teacher is there to have one on one time with the students if they need to stay for help.The administrator does not really have one on one time with the students they are to help keep students in school and any other problems that exponent occur. When I interviewed the administrator he was calm and very well spoken and knew a lot about running a school. He did not have any teachers in his family. He got his influence from his college English professor named Body The greatest benefit he has as an administrator is having the joy of knowing that he is helping educate and keeping children safe. The administrator does live in the same community has the children do?Yes, he believes that living around them will help to regard where the children come from and what kind of students they want to become. When I asked the administrator if he would recommend the education profession to others he said it is not for everyone. But the ones who do have what it takes to be teacher or work with children will have compassion towards them and understand what they want. So I asked myself is becoming a teacher still what I want and yes it is. To teach early childhood education is what I am called to do.I also learned during this interviewing process is that this job takes a lot patience, courage, and authorisation to help reach and teach students. I want to get to know each child as individual and what kind of goals they want for themselves. I want to help them reach it. I get closer to reaching my goal even though it has not been an easy road. I have had tons of life to do this. I would say being in administrator or a teacher is a great career a lot of responsibilities go with each one but at the end of the day it is worth it all.

Narrowing Down of Gender Biased Disparities in US Federal and Civil services Essay Example for Free

Narrowing Down of sex activity Biased Disparities in US Federal and Civil services EssayNarrowing Down of Gender Biased Disparities in US Federal and Civil Services The early 1970s witnessed a male dominant workforce in each departments of cultured and federal official services in the joined States. Authoritative positions were held mainly by men. Sex Based Glass Ceilings in the US State Level Bureaucracies 1987-1997 write by Margaret beating-reed instrument et al. (2004) has relevant data from the US Government offices. The authors analyzed the data and concluded that this gap has narrowed down significantly with women breaking the impediments in the trumpery ceilings prevalent in administrative positions. According to him, the glaze over ceiling is non that pervasive in distributive and regulatory agencies but very little pervasive in the services of redistributive agency which will be discussed later in this paper. Mani (2004) in his Women in the Federal Civil Service , analyses much more or less the influence of veterans preference to see if it stands as an impediment to womens career in the federal civil services. Lewis and Oh (2008) exclusively discuss ab unwrap the male-female pay differences in their paper A Major Difference? They deal effectively with pay disparities. For this, they makes an in depth study of different study subjects in colleges that brings a pitch in salary and administrative positions. He uses samples of different races, whites and blacks, and Hispanics in his analysis and proves that in that respect is no disparity among races in terms of salary or status. all(a) the three paper propose a common positive trend in womens nurture level, salary, status, higher positions in civil and federal workforce. all(prenominal) paper is exclusive in describing a unique sub-topic with significance and data analysis. Women are close to men in almost all departments in that locationby bridging the sex gap between 1990 and 2000. All the three papers with data show the disparities and sexual activity differences between 1970 and 1990 that gradually reduced and the percentage variation is insignificant in the year 2000. Reed et al. s (2004) paper can be considered as a main discussion of the topic where he touches upon womens employment, pay disparities and impediments to frosting ceilings.Reed (2004) brings about the discussion on tripe ceiling and glass wall that existed in three different agencies. The opposite two papers A Major Difference? and Women in the Federal Civil Service can be considered as a supportive or additional research without much contradictory opinions though each paper touches upon distinctive subtopics distinctively. The data analysis in all the three papers almost arrive at the said(prenominal) percentage of variation between men and women in salary, education in civil and federal workforce.All the three essays borrowed data from government offices resembling U. S. compeer E mployment Opportunity Commission EEOC national (data set for Sex Based Glass Ceilings in the US State Level Bureaucracies 1987-1997), US Office of military unit Management (data set for Major Difference) and US Office of Personnel Management (data set for Women in the Federal Services) This data is useful in performing analysis of employees by job category, functional policy areas, salary levels, sex, number of male-female veterans, and male-female non-veterans.This data is not available in the open. It has been provided to the authors on request by the respective universities. This data helps to conduct Significance Test, Logistic Regression tests, Chi-square test and t test to come up with statistical evidence supporting their statements. Reed et al. (2004) use this data to arrive at ceiling ratios while discussing about pay disparities between male and female.When we discuss about gender disparities, or womens impediments to acquire managerial positions, a common opinion is cit ed as a drawback in women they are lack of commitment to affirmative action, lack of developmental assignments, gender biased organization cultures and stereotypes, outright discrimination, assuming leadership roles and welfare composition (Reed et al. 2004). Mani (2004) is also of the same view when he discusses about the reason for gender net income gap. According to him, sex discrimination in hiring and promotions, shortcomings in public policies and fond changes played a major role between 1970 and 1990.While discussing pay disparities and acquiring higher positions that remain in disfavor of women, we need to consider that women were in the habit of selecting arts and social subjects in colleges that relatively fetched depress salary and lower administrative positions compared to men who were in the habit of selecting computer science, business and other professional studies. The second factor is that women are mostly connected with familial tie-ups and conglomerate in chil dbearing, preferring to travel less, etc.automatically kept them away from competing with men for parity in pay or the highest positions in administrative levels. In 1990s, the above-said factors did not stand in the way of women to keep them away from competition. Many women started choosing professional colleges and decided to work in areas where men alone where dominant. Education played a major role in bridging the gap between men and women in pay disparities and higher positions in administrative levels. However, reaching top most exacting levels was decided on various other factors that led to the disappointment of women.The percentage of gap un-bridged can be considered as due to the shortcomings in public policies and social changes as suggested by Mani (2004). Lewis and Oh (2008) in his exclusive study on pay differences, also attributes the unexplainable gaps in pay disparities to sexual discrimination and difference in government treatment of apparently compatible men an d women. All three studies agree that this kind of partial treatment to women has reduced significantly and women are head placed in terms of education, pay, and administrative positions in the late 1990s.The percentage of development in every decade from 1970 is shown through analysis of data. Mani (2004) analyzes the influence of veterans in the civil life to see if it stands as an impediment to womens opportunity of becoming a top level managers. Earlier in 1970s and eighties there was considerable reason to believe that veterans had the advantage in federal civil service over non-veterans. The case started reversing in the 1990s with non- veterans getting more salaries and more job advantages. This is because, the women came stronger in studies in all departments.The growing number of women in public and their demands were heeded and respected by the government. The impediments came to a halt with the implementation of match Pay Act. Besides, George Bush signed Civil Rights ac ts of 1991 which allowed women to challenge unfavorable decisions in the bureaucracy and in the courts. Mani (2004) has ultimately concluded his views on veterans and their changing state is in the civil society with time. He proves with the empirical data that veterans no longer remain as an impediment for women in obtaining success in the civil and federal positions.Reed (2004) raises the question of women and their under representation as institutionalized democratic practices when it comes to high level positions. He used two models (i) socio-psychological model that emphasizes the importance of organisational culture that exclude women, and (ii) the systemic model that focuses on the distribution of power and opportunities available to women. Unlike Lewis and Oh (2008), and Mani et al. (2004), Reed (2004) gets into details of three different agencies and the opportunities and positions held by women in them.Regulatory agencies such as police are considered to be a male dominant workforces. Obviously, the presence of glass ceilings is more visible here. The redistributive agency includes prudence of public welfare programs, rehabilitation, public health services etc that involve more service related jobs where women are appointed traditionally at various levels. The glass ceilings are less pervasive in top administrative positions in redistributive agency. These disparities stated by Reed (2004) are narrowed down in 1990s. disseminative agencies involve construction, repair and administration of bridges, community development, etc in which men use to be dominant. The authors clearly observe the presence of glass wall and an impervious glass ceiling to get into top level management positions. Lewis and Oh (2008) do not segregate in detail, the three agencies via regulatory, distributive and redistributive agencies and so failed to categorize women where their representation, for example departments like police protection, fire, dept, etc was minimum.Withou t these information, one does not get to know that women are doing fairly well to reach management positions in redistributive agencies. From all the three papers, we understand that there is an increase in percentage of women in all positions of workforce. The empirical data suggests that the percentage increase is gradual from 1970 through the years and in 1995, women were earning about 89% of salary compared to men. Women too started obtaining higher degrees from colleges. Their presence was seen in many upper management positions.However women construct not advanced into the highest and most prestigious positions in organizations. According to Reed (2004), the government is becoming creative in implementing strategies to reduce the gender gap but these efforts are not uniformly distributed in all the states. Many women, about 3 million, as teachers, are not included in the data considered for analysis. This is a significant population that chose teaching profession for thingma bob and so the percentage of variation in disparities between men and women could have been improved if this work force is distributed in other civilian jobs.The proportion of women in various jobs determines various other factors. Mani (2004) has disclosed the veterans and their status in the civil services after the post Vietnam war. His paper helps to understand how the early veterans without much education levels happened to claim up the ladder in civilian positions. We also come know of the rigorous training the veterans possessed to meet the requirements once they come out to the civil life.However, at a later stage, the non-veterans had the advantage over veterans by virtue of their higher education, experience in civil environment and the change of rightfulness that preferred veterans in selection procedures. The transition is shown with the help of data available from the U. S. Office of Personal Management Central Personal Data File (OPM CPDF). comparing among male veter ans, male non-veterans, female veterans, female non-veterans with and without considering sex aspect give a clear picture of preferences and impediments over the decades.The scenario in 1995 shows that the disparities among all the four groups have been settled in such a way that one group does not hinder the prospect of the other group while competing for civilian jobs and in promotions. There was a significant difference in salary between men and women after all the analysis conducted by Mani (2004). Like in other papers, Mani (2004) too agrees with sex discrimination, the shortcomings in the public policies and social changes that impact womens career.But his opinion is slightly different compared to the other two after 1998, there was still occupational segregation and salary disparities between men and women. The other two papers showed that much of the gender gap is narrowed down around 1999, whereas Mani (2004) still shows differences that requires rectification from the gove rnment side. All the three papers with data and analysis reveal the changes in social and cultural changes through the history of United States.All the three papers used more or less the similar data borrowed from the government departments. This can be considered as a major drawback in the results obtained. If each paper used a different data from different sources to conduct statistical analysis, it would have been more appealing. All the three papers do not consider or omit a few factors evenly while doing the analysis. For example, the 3 million teachers (Reed, 2004) avoided in one paper is a wise decision which is not found in the case of other two papers.All the three papers are trying to arrive at showing the percentage of gap narrowing down in disparities between male and female without considering similar factors in the analysis. This cannot be taken strongly for implicit results. However, the data from the government sources and its utilization in analyzing the subject to provide with statistics at various levels certainly convince the readers that there is improvement in lessening of glass walls and ceilings, equality in pay and acquiring top level management positions in the civil and federal workforce.References Lewis, B. Oh, S. S. , (2008). A Major Difference? Fields of field of battle and MaleFemale Pay Differences in Federal Employment. Andrew Young School of Policy Studies, Georgia State University, Atlanta. Mani, B. G. (2004). Women in the Federal Civil Service charge Advancement, Veterans Preference, and Education. Reid, M. (2004). Sex-based Glass Ceilings in US State-Level Bureacracies, 1987-1991. Administration and Society.

Marketing Management For The Service Industry Marketing Essay

Marketing Management For The Service Industry Marketing EssayMarketing analisys is a fundamental tool in constructing succeederful handicraft. Understanding the foodstuff and where the firm is positioned helps to identify various factors that provide influence corporation and its clients in order to figure out the feasibility of the product, distinguish project or thinkable evolution (Morgan, N., Pritc inviolable, A. 2004). Therefore companies tend to adapt their approaches on business to the marketing environment.This report is the analysis of promotional strategy of the property described in the topic study rise up-situated Arch Hotel McDonalds Adventure in the Hotel Industry from diverse perspectives. It discusses the examples of additional 3Ps of the Marketing Mix model, determines PEST and SWOT analysis, indicates the value that is created by this appoint organization and evaluates the positioning concept of the firm. All discussed ideas ar supported with examples from the case study, and round other theoretical information. Such are criticall(a)y analysed and presented according to different methods of analyses.2. Findings, Results and Analysis2.1. Question 1Explain the additional 3 Ps of the 7 Ps model and illustrate with examples from the case study. Analyze and explain how apiece one of those characteristics is serious in the success of the golden Arch Hotels.(written by Jae Woo Martin Jeong)Generally speaking, 7Ps marketing cock tools have become to a greater extent and more than important since the traditional marketing tools 4Ps were non enough to break a frame work for thinking of marketing and planning marketing strategy specially for military service industries (Wilson and Gilligan 2005, p. 6). The additional 3Ps consisting of People, act upon and corporeal Evidence leave alone be distinctively explained bellow with the examples from the case study and a simple graph of them will be shown on Appendix 1.PeopleThe first d imension of the expanded marketing mix is People. It indicates individuals who are directly and indirectly involved in providing client satisfaction (Blythe 2009, p. 16).Golden Arch Hotel was running its hotels under the motivational job rotation principle according to the McDonalds restaurant philosophy, which aims to implement the consistent service modulars for all the tasks. This was not only to bring customers satisfaction but also to produce synergy effect during the peak seasons by assigning employees to different positions and tasks (Michel 2005, p. 34).ProcessThe second dimension is the Process, which is about how the product or service is delivered to clients to please them (Wilson and Gilligan 2005, p. 534).Golden Arch Hotel was giving high priority on cleanliness of the dwell by adopting McDonalds service standards (Michel 2005, p. 3), which is one of the most crucial factors for the guests satisfaction. Another distinguished process of Golden Arch Hotel was the hotels 24 hours operated McDonalds restaurant (Michel 2005, pp. 3). 24 hours food and beverage service was very unusual to find in Switzerland, however, it enabled both in-house and drive-through guests to get the meal at any time of the day.Physical EvidenceThe last dimension is Physical Evidence, which means the tangible proof of a service, much(prenominal) as environmental surroundings of the products and services, ambient elements and everything that can be communicated how service has been delivered (Jeong, 2004).In the case of Golden Arch Hotel, it depended to focus more on the guest rooms than any other hotel with facilities for guests comfort. Its efforts were proved by implementing in-room high-tech facilities such as electronic key, meshwork access and other computer facilities and investing large amount of money to accommodate oversized beds. what is more, it was also offering meeting rooms that could be flexibly transformed according to the numbers and the needs of the cust omers.In the case study about the Golden Arch Hotel, the important and undeniable role of additional 3Ps in the marketing mix tools are stated fairly clear through Golden Arch Hotels competitive advantages towards its competitors. That is because of the precise and reasonable use of marketing mix tools of the hotel management.2.2. Question 3The SWOT analysis is useful in creating a strategy that helps a business distinguish itself from its competitors. Why did the McDonalds decide to enter the hotel perseverance? What were the beau mondes strengths that they hoped to transfer into this new venture? Were they able to do this? Why or why not?(Written by Diogo Pessoa e Costa)McDonalds Corporation decided to enter the hotel effort in the early 2000. This was map of a diversification strategy, which is proven way of generating new growth and to try to avoid complete market saturation. Another important reason was that the chairman of McDonalds Switzerland, Urs Hammer, came from an ho telier back grime and his knowledge and experience in the business was valued in taking over such a project. He firmly believed that the sharing of knowledge between the different restaurants would permit the emergence of new services or products.A SWOT Analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or a business venture. It involves identifying the internal and external factors that are good-off and unfavorable to achieve specific goals and objectives.McDonalds hoped to transfer several of their strengths into this new business.These strengths included the fact that they provided fast and friendly service. The hotel crew would accordingly consist of a eonian employee pool that could implement the consistent service standards for every task in order to better serve the guests. High focus was given to the interior throw and layout of the hotel as well as room cleanliness and comfort.The firm als o used their decent relationship with their suppliers and local communities as a marketing strong point to restore their image after several discoveries of unsanitary practices in McDonalds restaurants.Several weaknesses were found into this new adventure.First of all, one of McDonalds biggest problems had to do with their positioning statement. A four-star hotel in Switzerland means luxury therefore it did not match McDonalds brand image at all. Also, most analysts were not very convinced that this expansion fit well with the corporations overall strategy. This was just a test and there was no real possibility of penetrating other important markets.By examining customer feedback, you can all the way identify the hotels main weaknesses. The only food available was McDonalds and since the hotel was relatively isolated, you had almost no possibility of eating somewhere else. Also, the staff did not prove to be so friendly and some guests felt the hotel was odd and did not like the at mosphere created by the soma. Finally, the brand name Golden Arch was not elect carefully since the two words do not translate well into the German language.By identifying the different opportunities, you realize that the hotel has a great potential for success but unfortunately, it is not being used to the best of its capacity.Since the Golden Arch was an airport hotel, it could negotiate contracts with airlines or surrounding large companies in order to harbor market share for layovers.Due to its proximity with the Zrich Messe and the Autobahn, the hotel could put in place an efficient marketing strategy that would also seduce buy at Individual travelers coming from all around the world.The threats involving such a project come from the hard competition surrounding hotels in Zrich. McDonalds had to compete with well-established hotel bondage such as Mvenpick, Hilton, and the Accor Group. Several of this hotels had a fine dining, had larger meeting rooms, and were situated eit her closer to the airport or to major business centers.Within three years, the 7500 hotels rooms in Zrich were to be supplemented by around 3000 more rooms. The danger was that the market was reaching over-capacity and this would have oppose consequences for the Golden Arch and the surrounding hotels, both in terms of occupancy and ADR.Another threat was the fact that the Swiss Human resources were drying out. Nobody wanted the do the simple and dirty jobs (except for foreigners) and it was almost impossible to find chefs or front office personnel. This conditions favored labor piracy.2.3. Question 4According to theory, what is value and how is it created by a hospitality organization? How does the Golden Arch Company attempt to create value for its customers? Did they succeed? Illustrate with examples from the case study.(Written by Malgorzata Szal) (references?)Hospitality companies strategies straightaway are continuously developing through new trends and fashions that are inst ituted by people globally. They try to create new and innovative marketing strategy to give their brand a significant meaning. In this industry, clients satisfaction is the most important objective, therefore companies invest in their benefits and values in order to keep their promises by delivering successfully. Due to this process, people are able to differentiate one brand from one another and as well decide which company offers the most for them. each potential guest possesses different values, which are determine by factors such as culture, traditions, birthplace and family status. Hotels around the world try to attract and satisfy the biggest part of their market target by researching, understanding and analyzing their needs and consequently provide them with what they desire. Because of that, value is mostly created through packages, which means products are mixed and sold in concert with service provided. Usually they include accommodation, food and pleasure. Such combinat ion increases significantly the value of the service products.Once we understand the fundamental laws of the physical and social world, we can analyze, plan and control them (Smart, 1992)Golden Arch Company before reaching standards of four stars hotels had analyzed all customers needs. As they decided to attract businessmen their design was focused on this type of guests. They provide many benefits to create value for their client which are presented in physical evidence part of Appendix 1.Bith hotels of Golden Arch company can be accessed easily. People traveling by car can use the underground parking or above ground parking and eat in their McDonalds restaurant, open 24 hours which is unusual in Switzerland. The hotels designers tried as well to improve guests satisfaction by creating a alone(p) layout of the building and to give an impression of larger rooms by placing the bathroom behind a glass door, which unfortunately raised complaints and the doors had to be replaced.All t he managers and employees were determined to succeed and they delivered. Their occupancy rate is not high but the hotel started to make profit from the first month of its operation. Unfortunately, the rate of returning guests is very low. People are not satisfied of the whole concept of a four star hotel run by McDonald Company. Daniel Deutscher, the owner of DEKA Treuhand was very surprised when he heard of this investment. It is hard to believe and imagine the McDonalds hotel to achieve four stars. There are standards that are hard to cover. Some guests complaints were about the service quality in the front desk aphorism it is very poor (Michel 2005, p. 7) and about the bad decoration of the lobby, bar or even the bedroom influencing the atmosphere (Michel 2005, p. 6)Golden Arch Company tried to flux its well known fast food brand image of McDonalds with four-star luxury hotel brand. According to the figures shown in exhibits in the case study, this idea has not been a success a s forecasted.2.4. Question 5Explain the concept of Positioning and describe how The Golden Arch Hotel was positioned in this very competitive market. What market segments was the hotel hoping to reach? Did the company succeed? Why or why not?(Written by Kateryna Krupka)Positioning is defined as arranging for a product to occupy a clear, distinctive, and preferred place relative to competing products in the mind of consumers (Kotler, P., Bowen, J.T. and Makens, J.C. 2010). According to the same authors, such has to be designed taking in consideration customer value differences, and therefore either increasing the benefits of the product, either decreasing some of its costs.As it is described in the case study, it was decided to position the Golden Arch Hotel as a 4-star property with luxury service and some business facilities. The hotel most probably attempted to reach the customers, coming from the airport for a night stay, as well as cockeyed business people with a need of advan ced comfort, coming for the meetings or conferences. However this appeared to be done unsuccessfully due to some factors, analysis of these is provided onwards.One of the most significant issues in regards to a hotel property is dining facilities. In discussed case McDonalds restaurant was the only place for the guests to eat, which might be enough for the people who are staying overnight, but seem to be not acceptable for the customers who stay longer. Furthermore, if the aimed customer was expected to stay some days entertainment facilities should have been provided, but this was not the case.Another important point is that Golden Arch had some of the additional facilities such as conference rooms and beds that transform their position, but did not fulfill some of the basic needs of its customers. One of these is need of food and drinks, as it was discussed before. The other one is safety need that was not fulfilled due to hotels location close to the large avenue and small amoun t of people around.However, according to one of the quests, the prices for the rooms were of high range. This also signifies that wealthy people were aimed to be attracted. Meanwhile guests were complaining about not getting immidiate service, having to ring the bell for the receptionist to come, as well as to ask for the possibility of having rooms sold at a better rate. Furthermore there was a situation decribed when the guests were clearly at the position of cheaper post 9pm walk-in rate, and were not told that such posibility exists. Moreover these costomers were told to buy three rooms for five people at the full price. Clearly such suggestion did not satisfy their expectations. This attitude towards clients remedy reputation of the property and affects its positioning in a negative way. Thus, it can be generalized, that all the details in the product have to coinside with the image gaunt by positioning.Additionaly, inside the rooms there were many signes indicating that the hotel belongs to McDonalds company, however from outside this was not the case. According to the appendixes of the case ctudy, the logo of the hotel is different, and the name does not have McDonalds in it, moreover, it is silently located by the side of the road. These should probably be done vice-versa, as the signs and logo might attract the guest to the property from outside and seem not to be needed inside of the rooms in such quantity.It it suggested that If the company promises greater value, it must then deliver greater value (Kotler, P., Bowen, J.T. and Makens, J.C. 2010). ill fortune of compliance of this is probably the reason of unsuccessful positioning of the Golden Arch brand. The image, ambiance and service are seem to be transfered from the McDonalds restaurant insted of being actual specifically for the hotel. Nevertheless McDonalds brand statement is Everyday affordability (MacDonald 2008) and the Golden Arch meant to be luxury, however these two types of brand d o not normally attract the same market. Therefore some issues were not addressed properly, such as fulfilling basic needs of the guests, selling accommodation at a price that corresponds the aim of its facilities and providing appropriate service.3. ConclusionsIn a competitive marketing environment, located close to Zurich airport and A1 highway, Golden Arch hotels seemed to be successfully at implementing McDonalds service standard into their hotels, high-tech facilities and unique design features.These were enforcing the image of the property and helping to sell its services. However poor customer satisfaction as well as uncomely positioning led to destruction of the brand image in the minds of clients.After the analyses were done, it was recognised that there are some changes that should have been done by the company in order to improve such situation. Firstly the company should have re-evaluated its service standards before implementing to the luxury segment. Secondly, they sh ould have implemented impactive service audit program. Furthermore they could have matched the design with the class of hotel and type of customers. Finally, the hotel should have either repositioned itself as a lower-class property, either added some facilities that match 4-star range, such as, for example, one more restaurant.4. AppendixesAppendix 1(Michel, S. 2005)

Airtel Lanka Is A Part Of Bharti Airtel Marketing Essay

Airtel Lanka Is A Part Of Bharti Airtel commercialiseing EssayAirtel Lanka is a part of Bharti Airtel, Indias confidential information telecommunication company which currently operates in 20 countries across Asia and Africa. They brag to be the world 5th monolithicst mobile service provider with their customer base. Airtel Lanka currently has 1.7 million customers from an approximately 21 million customer base as of Quarter 3 in 2012.This assignment was constructed to analyze Airtel Lankas current market scheme in Sri Lanka based on Airtels prepaid and post paid verbalise plans.A valid rivalry analysis through with(predicate) Porters five forces and a lucubrate internal and external analysis has been mannered in this report, highlighting the impressions Airtel had faced since its launch in cc9. Airtel has secured 4th place in the market with 5 players currently acting a toughgame in the mobile telecommunication.A detailed fruit analysis has been undertaken, while lookin g into the market share and growth through a contextualized BCG matrix. The Ansoff matrix touches on the challenges faced and the ideal strategy to improvise on the mismatch of Airtel products in the market.T equal of Contents1.0 -Key areas of research and sources..1,22.0- Analysis of Airtel in the Sri Lankan Market.2,3,4,52.1 Airtel ingrained Analysis 22.2 Airtel international Analysis..32.3 Analysis of Airtel Competitors.32.4 Putting into practice the Value proposition Builder.42.5 BCG MATRIX.42.6 The Ansoff Matrix.53.0- Key Conclusions Findings ..5,63.1 Internal Check up- cram53.2 Knowing your external environment.53.3 Creating a Value Proposition.53.4 Fierce Competition.63.5 BCG matrix Analysis of Airtels voice plans portfolio. 63.6 The Ansoff Matrix- developing a strategy..64.0 Critical Observations..7,84.1- Product suppuration. 74.2- Market Development74.3 Airtels Lifecycle extensions....85.0 Learning outcomes from Group work ..8,96.0 Executive summary -Working as one po lice squad..97.0 Action points..98.0 Appendices. 10,11,12,13,14List of figures2.1 Internal analysis (SWOT) Pg 22.2 External Environmental analysis (PESTEL). ..Pg 32.3 Analysis of Airtel CompetitorsPg 32.4 Putting into practice the Value proposition Builder Pg42.5 BCG MatrixPg 42.6 Ansoff MatrixPg53.4 Competitive Market Share of Sri Lankan Telecommunication players Pg 64.3 Airtels Lifecycle extensions ....Pg8Key areas of researchPrimary ResearchWe have conducted a survey to judge the market awareness on Airtel voice plans available in the market. We have each identified five segments (Youth, Senior Citizen, Corporate professional, professional entrepreneur, Family subdivision) and interviewed five candidates. The sample size was total of 35 candidates, we salt away the fol smalling responsesAirtel plans confuse meThe coverage is poorRating Airtel in the somewhat categoryOurConclusion- Most of the market was not aware of Airtel products.Secondary ResearchA detailed research has bee n conducted with the use of academic journals, abstracts, trade publications, media reports, case studies, Interviews through the sources of Ebesco host, Harvard business review and many marketing management related text books and websites and statistical websites like the Central bank of Sri Lanka and the Telecommunication regulatory Commission.Internal AnalysisThe research on internal analysis of a company has explained the vitality of nab ups giving a classic example of our own health check- ups every year and the importance of conducting a Swot check up internally overly with the ever-so changing environment.External AnalysisPESTEL analysis has been used. Media articles have demonstrated the external environmental challenges that Airtel is facing. Website journals have shown me the importance of analysing the external environment in front planning for a raw(a) strategy.Competitor AnalysisA detailed competitive analysis has been done using the Porters five forces. Research ha s highlighted a unique observation, that competition, today looks onward of profits and should be strategizing to compete for survival.Value PropositionMany journal articles and marketing websites have been referenced. The research has shed light onto the importance of having a appliance of a strong hold dear proposition with a customer focus with the impact of being viewed as credible. A great example of this was Celtels success of come in the poorest continent. (24)BCG MatrixI have referenced journals, text books and trade publications which has highlighted product lifecycle decisions and some of the positives and negatives aspects of the BCG such as the lack of consideration in the competitive expectations and the insecurity factor.The Ansoff MatrixResearch into journals and websites have demonstrated on how to develop a strategy through managing new applied science innovations with the Ansoff matrix strategies along with a new concept of reverse innovation conducted by Air tel in India.(47)Analysis of Airtel in the Sri Lankan MarketAirtels Internal analysisThreatsCompetition high lavishly start up costFree Internet callingImposed Floor pricing for mobile providers.StrengthsRecognized brandCapital investment from India5th largest mobile hooker in the worldStrategic Partners around the worldCEO well known business personalityWeaknessesLack of local knowledge ExperienceNo coverage in rural areasPoor quality congestion and dropped callsOpportunitiesVery lucrative marketUntapped SegmentsLegal Airtel set flow rates in Sri Lanka 2.2 Airtel External AnalysisPESTELPolitical Stability after the civil warEcological Effects of their towers on the community health.CSR projects.Economic- Sri Lankan Rupees fluctuation Fuel price, Inflation kindlyBuying behaviorsTechnological- Adaptation from consumers2.3 Analysis of Airtels CompetitorsThreat of New EntrantsThe set flow rate that is imposed from the government on calling rates makes it difficult to bring down and compete.The Porters 5 forcesLow Bargaining power of suppliersThere are many mobile handset providers. Eg.Nokia Motorola, Sony EricssonHigh Rivalry amongst existing playersCustomers have many choicesHigh Bargaining power of BuyersThere are 5 key out mobile provides in Sri Lanka, Dialog Axiata, Mobitel, Etisalat, Airtel chanty.Cost of switching is not high.Threat of SubstitutesFixed recall lines, Internet calling..2.4 Putting into practice the Value proposition Builder3.OfferingsCorporate plans, Family packages, Special tourist plans.Value for money2 .Value ExperienceClear coverage, outperform rates with hold dear added run1.MarketFamilies, couples, Children, University students, Travelers Corporate businessesValue Proposition4. BenefitsGreat packages for target the market .Rs 200 package included with free 200 MB, 200 sms6. ProofSuccess stories to be highlighted through advertising to gain credibility.5. Alternatives DifferentiationGreat Coverage, Unique plans.Adapted from Greener consulting Ltd T/A Future curve (2003-2001) The value proposition builder. Online. Available from http//www.ronholt.es/prensa/2011_Winning_Value_Propositions.pdf Accessed September 29th,2012Market ShareHighLowProblem ChildStars 2.5 BCG matrixPre paid post paidValue added servicesHighMarket GrowthCash CowsLowDogs2.6 Ansoff MatrixExisting Product New ProductAirtelExisting MarketProduct DevelopmentMarket PenetrationDiversificationMarket DevelopmentNew Markets3.0 Key Conclusions Findings3.1 Internal Check ups-SWOTJust as we conduct check- ups on for health, A SWOT is required with the changing market trends. The strong financial backing can be used to increase its investments and expand rural coverage. Their strategic partners can aid in improving credibility local market knowledge.3.2 Knowing your external environmentThe government imposed flow rate makes it harder for Airtel to compete. Mr Mittal explained that this could be played with in India which makes competition ea sier. (39)3.3Creating a value propositionCreating a value proposition is essential for a company trying to reach its target market. A value proposition is not about listing all Airtels benefits alone selecting the core benefits. Sunil Mittal chairman of Bharti Enterprises, had introduced a concept of reverse innovation success where he outsourced key IT functions and left concentration on core strengths of understanding customers and building brand in India. (47)http//www.airtel.in/wps/wcm/connect/7f2d9c004622c34386769613a14a5b1e/bharti-mittal.jpg?MOD=AJPERES3.4 Fierce CompetitionPorters Five forces acts as a helpful tool in devising a strategy based on competition. I have identified that rivalry is high with 5 large players in a market of 21,699,591 mobile subscribers in Q3 2012.Competitive Market share of Sri Lanka Telecommunication player(Author 2012)3.5 BCG matrix Analysis of Airtels voice plans portfolioThere is a growing telecommunication market share of approximately 95 % a s mobile users. Airtel removes to adapt is product lifecycle to uplift its matured products and implement right-hand(a) segmentation to gain market share.3.6 The Ansoff Matrix- developing a strategyAirtel is adopting a low cost mass market strategy. (Market penetration) Airtel postulate to rejuvenate their product and conduct proper segmentation to develop its market and look into a strategy of Market Development and Product development.4.0 Critical observations4.1 Product DevelopmentBalanced portfolioWe need to understand that using BCG to analyse its market share and growth and cash flow could be ineffectively measuring performance. Airtel needs to differentiate and localise their product portfolio and ensure customers are knowledgeable about the differentiated value offered. Eg Rs 100 package, Rs 300 package.Wider Network Coverage ClarityAirtel pleas from the Sri Lankan government to allow tower share which will trend overall cost, improve quality and minimise environmental concerns. The usage of Satellites will improve tie-up quality.Value proposition develops the productAirtel needs to uplift its image in mobile technology sector with its Indian expertise. Retail partnerships can be used such as banks and food retailers to reorient credibility. Adding value for money and reducing cost..4.2 Market DevelopmentMove from Mass market Low cost strategy and establish value for moneyAirtel is ominous rates and using a penetration strategy. Mittal explained that Tariffs could be played with in India which makes competition easier. So Airtel should adopt packages with value added services as opposed to low cost which will be valued by its markets. (39)Develop untapped marketsKiddies Plan Parents will see this as a security to be able to contact their children and have restrictions on internet and calling features in place.Welcome to Sri Lanka- Tailored to the tourism in Sri Lanka. With application forms on the tourism website and they have a connection re ady when arrive at the airport.Corporate packagesOffering great bundle packages with Internet, corporate mobiles services, Dialog is treating its high spenders with a key client birth club offering receptions and freebies and points system. Airtel should adopt a similar strategy to attract the top spenders and sustain their loyalty.4.3 Airtels Lifecycle extensionsMarketing Mix adjustment-Add value rather than reduce priceAfter sales service-BetterCommunication to publicProduct adjustmentsBetter coverage with towers and satellitesImprovement with more value added servicesIncrease employ of Airtel bu current customers-Develop great packagesIncrease Number of Airtel UsersConvert non users in new Segments-Grab Competitors Customer.Kotler,P. And Keller,K ( 2009) (19)5.0 Learning outcomes from class workMaster Market penetration onwards moving onThe group identified that Airtels current strategy undertaken is market penetration. Airtel is not currently performing in their markets or their products. They need to perfect this before moving on. A differentiated market penetration strategy is what the group has decided. It was identified that Airtel has already many registered segmented products with the Telecommunication regulatory commission, the underlying issue is the clutter in advertising of Airtel packages that it is not marketed properly.Trail offersThis was a new idea brought up by one of our team members to offer 1 month trial offers and let customers experience Airtels product. This will help to capture market share from competitors.We have identified Product P from the marketing mix and that for thriving implementation it requires a synchronization of the other 3 PsEvolving TechnologyDiscussion went that Airtel should always keep a high priority on evolving technology despite its penetration strategy to stay in existing markets and existing products.Retail PartnershipsMy assignment identified for retails partnerships to enhance the value of the overa ll product but our team has looked at it as an opportunity to meet target markets and to establish credibility in their markets.6.0 Executive summary -Working as one teamThe team got along well there was active contribution from all business backgrounds by each team member. We worked well to stick to our time plan. We got a trusty competitor insight from a team member who worked for the competitor, Dialog Axiata and another who had foreign exposure had brought forward technologies like tower sharing.On the flip side our group was very opinionated but we always battled out the contradictions and came to an agreeable solution. Individually I learnt a lot about the industry insights and the facts and figures brought by team member has enhanced my knowledge in the telecommunication industry.Action pointsThe group started early to choose a company and Individual research was conducted on Product from the marketing mix.An active email group was set up where we had online discussions as w ell.Second Meet up was to discuss ideas so far and our progressOnce we unblemished our individual assignment we discussed our findings along with the survey results (see appendix) and battled out the best points to put in our power point presentation.We finalized the slides with layout and discussed out talking pointsWe are now practicing our presentation.8.0 adjunctQUESTIONNAIREThis survey is about the Airtel and their product offering. Please spend some valuable time of you on this survey and information which collected through this survey would be kept confidentially.MaleFemale1. Gender ()2. Age () 20 25 26 35 36 45 45 50 51-Above3. Rate the quest mobile phone suppliers according to your preference.Very goodGoodAverageSome whatDislike12345Airtel12345Hutch12345Dialog12345Mobitel12345Etisalat123454. Have you ever used an Airtel connection? ()Yes No 5. If the answer is yes for the above question why did you switch to another connection? ()Airtel Product range confused mePric e levels are didnt meet up my requirementCoverage is not sufficientMarketing campaigns makes me complexValue added services are not sufficient6. You use your device mostly on ()VoiceSMSData7. Whose product range fulfil your mobile connection requirement ()AirtelHutchDialogMobitelEtisalat8. Your most favourite marketing campaign is from ()AirtelHutchDialogMobitelEtisalatThank you

Marketing Plan For Airtel Broadband Services

Marketing Plan For Airtel wideband ServicesBharti Airtel (Airtel) is one of the leading providers of telecommunications run in India. The company cracks rambling, wire line, wideband and tv set work. The telemedia serve division which includes services like wideband and so onrecorded revenues of INR30,930.9 jillion ($674.9 gazillion) in FY2009, an add-on of 13.7% over 2008.Bharti Airtel enjoys 13% commercialize parting in the broadband commercialise. The total subscribers for the Bharti broadband are 1.14 one thousand thousand. As per TRAIs annual study, the do of broadband subscribers is growing at a healthy rate of 44% year-on-year basis. The estimated total broadband subscribers by the end of financial year 2011 are going to be around 12.3 million. lucre access has become a necessary service. As per information Monitor, the Indian internet access market grew by 24.7% in 2009 to name a measure of $2,979.3 million. In 2014, the Indian internet access market is point to arrest a value of $6,152.7 million, an add-on of 106.5% since 2009. broadband revolution is upon us, it will be next big thing to Wireless revolution India witnessed in the digest decade.Hence it is imperative for Bharti Airtel to increase its footprint in broadband market. It layaboutnot achieve its heading of being the number one telecom industry in India if it ignores this opportunity.In this report we will discuss the plan how Airtel should increase its market share. As a part of report, we pose done the situational analysis of Airtel the broadband service provider, as well as the broadband market in India. Our objective is to penetrate the authorized broadband market. We have identified the market particle Airtel needs to stern to achieve its objective. We have proposed merchandise action programs considering the 4Ps i.e. Product, Price, Place, and Promotion. In the final section we have analysed the possible impact of these strategies on Airtels bottom lin e.Bharti AirtelBharti Airtel doed formerly cognize as Bharti Tele-Ventures LTD (BTVL) is an Indian company offering telecommunication services in 19 countries. It is the largest cellular service provider in India, with more than 140 million subscriptions as of July 2010. It offers fixed line services and broadband services. The company is structured into four strategic business units Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in 18 countries across the Indian Subcontinent and Africa. Telemedia business provides broadband, IPTV and telephone services in 89 Indian cities. Digital TV business provides DTH TV services across India. Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos. Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom.Airtel commodiousband ServicesAirtel is the l argest private operator having movement in the voice, broadband, IPTV and data. Since launch it has focused on SMB plane section Broadband at Homes. It has launched several services the broadband category ranging from DSL with pep pill 256kbps to 16 mbps. Average Revenue per User ARPU for Quarter ended Jun10 $ 20.6 per calendar month. This atom contributes to 7% of overall revenues of the company. The EBIDTA margin for the product is very high. The total subscribers for the Bharti broadband are 1.14 million. circulating(prenominal)ly Telemedia services which include broadband services contribute near 7% to the companys total revenue. It has its presence in 95 cities across India. Airtel Revenues $8,150.2 million (FY2009), an increase of 38.3% over 2008.Business divisionsContributionRevenues 2009Increase over 2008Mobile services80.5%$5,998.7 million36.8%Telemedia services9.1%$674.9 million13.7%Enterprise services carrier7.1%$527.7 million10.6%Enterprise services corporate3.3% $243.4 million19.9% opposite operations0.1%$7.9 million7.2%Others6.1%$453.9 million29.6%Purpose and MissionBharti Airtel recently announced in the Quarterly presentation to the investors there is strategy is Dominant Broadband in pited 95 cities. With estimated total 12.3 million broadband subscribers in the financial year 2011, to gain about 17% market share the total number of Airtel subscribers needed to be about 2 million.Currently BSNL is a market leader with above 60% market share. Hence it is imperative for Bharti to increase its footprint in broadband market. It cannot achieve its objective of being the number one telecom industry in India if it ignores this opportunity. In this report we will discuss the plan how Airtel should increase its market share.The marketing objectives can be summarized asIncrease total number of subscribers to 2 million by the end of 2011.Resulting in capturing the market share of around 17% for broadband drug users.Increase the contribution of telemedia services which include broadband services to 10%Maintain EBITDA margin of atleast 44%Situational AnalysisCurrent ProductsAirtel currently offers a number of plans at different prices to suit the requirements of the customers.A brief summary of the current plans is as followsPlansTariffsFeatures-offersFeatures-speedAirtel Surf Broadband planAirtel Surf-749 Rs.749 per month Comes with Rs. one C free talk prison term on your Airtel mobile and part with calling value of Rs.100. Speed Day 256Kbps Free Calling measure worthy Rs. 100 Speed Night 1Mbps Free Talktime Airtel Pre-paid expense Rs. 100 Data Transfer Limit 8GBAirtel Surf-899- Rs.899 per month Comes with Rs.100 free calling value on your Airtel fixed line. Speed Day 256Kbps Free Calling Value Worth Rs. 100 Speed Night 256KbpsAirtel Swift Broadband PlanAirtel Swift-1099- Rs.1099 per month Free Calling Value Worth Rs. 100 Browse and transfer loyal at 512kbps. Speed Day 512Kbps Speed Night 512Kbps Data Transfe r Limit unfathomableAirtel Turbo Broadband PlanAirtel Turbo-1299- Rs.1299 per month Comes with free world assort games. Speed Day 512Kbps Free Calling Value Worth Rs. 100 Speed Night 1Mbps Data Transfer Limit UnlimitedAirtel Freedom Broadband PlanAirtel Freedom-1699- Rs.1699 per month Free Calling Value Worth Rs.100 Speed 1Mbps Free Anti virus Worth Rs.100 Data Transfer Limit Unlimited Free Unlimited Gaming Worth Rs.199 Download whatever, whenever without worrying about the bill Free Speed on Demand Worth Rs.100 Free Online background knowledge Worth Rs.99Airtel Freedom-2999- Rs.2999 per month Free Calling Value Worth Rs.300 high gear speed and unlimited downloads bundled with a host of exciting package. Free Anti Virus Worth Rs.100 Speed 2Mbps Free Unlimited Gaming Worth Rs.199 Data Transfer Limit Unlimited Free Online Desktop Worth Rs.99Airtel Velocity Broadband PlanAirtel Velocity-8999- Rs.8999 per month No Free Calling Value Speed 50Mbps Free Anti Virus Worth Rs. one hun dred twenty-five Data Transfer Limit 200GB Free Unlimited Gaming Worth Rs. 199 Free Online Desktop Worth Rs. 99Airtel Velocity-7999- Rs.7999 per month No Free Calling Value Speed 30Mbps Free Anti Virus Worth Rs. 125 Data Transfer Limit 200GB Free Unlimited Gaming Worth Rs. 199 Free Online Desktop Worth Rs. 99Airtel Velocity-4999- Rs.49999 per month Free Calling Value Worth Rs. 300 Browse faster than ever before at 16Mbps. Free Anti Virus Worth Rs. 100 Speed 16Mbps Free Unlimited Gaming Worth Rs. 199 Data Transfer Limit 100GB Free Online Desktop Worth Rs. 99Airtel Broadband Value Combo 749 Plan Monthly Commitment Rs.749 Broadband Data Transfer Limit Unlimited Free Call Value Rs.150 Download Speed 256 KbpsCurrent distribution networkIn this segment, we try to analyze the distribution strategies of Airtel for its Broadband services, and try to compare and contrast them with the strategies employed by its main competitor in terms of market share, BSNL broadband.From the time of its la unch, Airtel tried to position itself as a niche product, charging higher prices for similar products, and expecting the price differential to be covered by the value received by the end user in terms of after sales service, other Value Added Services, Customer Relationship Management etc. While this strategy helped it to gain a sizeable number of loyal customers, with very high preference for the brand Airtel, in absolute terms of market share, it was limited to around 8% of the total broadband market in India, compared to the over 50 % of share commanded by BSNL Broadband.Airtel focused on cajoleing customer help and eventual conversion into customers, by the use of celebrities in advertisements, and trying to communicate its significant value proposition to target customers finished these advertisements. The actual operational lying-in of converting the interested segment into customers was left to a service agent, who conducted all transactions such as filling up of forms, payment of fees and delivery of modems and other supplement at the place of choice of the customer, most often the place of installation, such as the residence or workplace. While this strategy ensured that the customer did not have to leave the comfort of his own environs for subscribing to an Airtel Broadband connection, it also meant that the visibility of Airtel in comparison to its significant competitors was always less. These factors together could be attributed a major portion of the blame for the comparatively low market share of Airtel.Performance Airtel has performed at least as reform, or in some cases, to a much(prenominal) higher standard, with comparison to its competitors, with respect to its backward chain. Airtel sources its modems from Beetel for its Indian and other South Asian markets, which are supplied to its distributors at the state and regional levels, through a employ chain of suppliers. Airtel has internally estimated the efficiency of its backward c hain to be 99.9963 %( Source Company Data), which shows its high dedication and expertise in this area. The distribution to customers is primarily, as mentioned above, through sales representatives, who directly visit the place of installation, and form, to a very high extent, the public image of the company and its products and services, for the general consuming population.BSNL/MTNL While Airtel competes with many other service providers for the uniform market segment, BSNL as the major player and the one with the highest market share (on the basis of actual number of subscriber, BSNL has over 53% of the market share 2009), deserves a special analysis, with focus on its distribution strategies. In the broadband market, BSNL entered with a significant advantage over its competitors. Till the past decade, BSNL was the still provider of fixed line telephones (MTNL for Mumbai and Delhi), and hence could provide the broadband services as a product bundle to its real and new customer s. This made attracting existing customers from BSNL, a major issue for new entrants into the market, as consumers were unlikely to switch from phone numbers and connections, which they had held, in most cases for over a period of 5 -10 years. BSNL focused on distribution of its broadband services through existing telephone exchanges, and its existing network of linemen who were already well known in their neighborhoods. This strategy, bandage playing on the familiar cues for the customers and increasing customer perceptions of trust, also reduced distribution costs for BSNL and led to lower per consumer cost as compared to other consumers. Its modems were sourced from Huawei, a Chinese firm, which again reduced capital costs. However, this had a significant downside in terms of quality of service, with complaints being lodged against disruptions in broadband services at an average estimated rate of 6.3 per day per 1000 consumers within 6 months of launch of the service ( Source T RAI reports)Airtel realized that the existing strong BSNL telephony network, covering around 93 % of the urban fixed population, in 2000, was a major hindrance in its own growth, within one month of launch of its services, and tried to shift its marketing strategy accordingly, something which has been covered in detail in our analysis of Airtel marketing strategies. To give an overview, it has been established that Airtel launched a new bouquet of plans, immediately after launch, to attract the consumer surplus, by targeting the early adopters and pioneers, by providing services at differential prices, something that was not covered by BSNL. The most famous of these plans, is the Unlimited Plan which provided 256 kbps of speed at Rs. 599 per month, along with unlimited surfing and downloading. This product went on to revolutionize the market, with copycat products being launched by almost all competitors.Current CompetitorsThe TRAI report FY 2010 related to broadband services descri bes the following subscriber base statistics for the major players in the sector. The total size of the subscriber base for broadband in this time period stood at 8773096.These figures can be further translated into a percentage wise holding which gives a clearer split of the market in terms of Airtel and its broadband competitors.Locations/Coverage take away for MTNL which operates only in Mumbai and Delhi (and hence falls under category B), the others have a pan-India presence and fall under category A. BSNL of course, is present everywhere buy food for Mumbai and Delhi.An interesting case in is that of Hathway which offers broadband services only in Mumbai, New Delhi, Bangalore, Chennai, Hyderabad, Pune, Nashik, Ludhiana, Jalandhar, Mysore and Baroda but accounts for 3.5% of the subscriber base. In stark contrast is the Chennai based ISP Sify, which provides broadband in almost 86 cities across all states except for Himachal Pradesh and the northeastern states barring Assam, but still accounts for only 2.24% of the total subscriber base.Products/PackagesMost competitors offer packages in both pay and postpaid plans. Reliance and TATA offer wired as well as wireless connections, both are offered in prepaid and postpaid plans. A restriction could be placed on the amount of money of data downloaded in a plan or on the number of hours it could be used in a month, thereby making it a Limited plan. The opposite of this is the Unlimited plan.MTNL MTNLs package is called the MTNL Triband. It offers unlimited plans in speeds ranging from a minimum of 320 KBps be Rs. 395 per month all the way up to a maximum of 4 MBps costing Rs. 9999 per month.In the limited plans category, MTNL offers a basic plan for Rs. 49 per month for a variable speed from 256 KBps 2 MBps restricted by a limit of 200 MB per month. Anything beyond 200 MB will be charged at Re. 1.00 per MB. There is a diverseness of these plans which range up to Rs. 1499 per month for variable speeds from 2 56 KBps-4 MBps restricted by an 8 GB per month download limit and an additional charge at the rate of Re. 0.70 per MBBSNL BSNL offers plans to the home user ranging from variable speeds of 256 KBp-2 MBps at a minimum monthly charge of Rs 125 restricted to 150 MB data download per month up to 2 MBps for minimum charge of Rs. 3300 per month.Marketing StrategySegmentation TargetingThe household acuteness and number of Internet users in India saw growth of 2,243% from 2000-2007, whereas PC perspicacity increased by 267%. According to the statistics of the Internet and Mobile Association of India (IAMAI), in 2007 33% of alive(p) Internet users in India are working men and 11% are working women. College students account for 21% and schoolchildren make up 14% of active Internet users. Older men and non-working women account for the remaining 21%. According to the association, 16.8 million active Internet users in 30 cities access the Internet from cybercafs. However, the share of cyber caf as main access point is falling as more people have the ability to access the Internet from their offices. This could be due to an increase in the number of people working in the IT/ITES sector. Usage of the Internet in schools and colleges increased due to the introduction of computers and the Internet in the educational system. fortunate broadband policy and other initiatives by the IT and Telecom Ministry have encouraged Internet use by the masses. Internet usage is mainly prevalent in urban areas since, as most of the matter on the Internet is in English, its usage is restricted to the population familiar with English. Another barrier to increased Internet penetration is the exposure to using a PC. In the future, increased Internet penetration would depend on increased literacy, PC education and vernacular content on the Internet.Source IAMAIHence we can conclude that majority of the users of internet are College going students (21%) and working men (33%) and most of the us ers are English verbalise based out of cities.So we can deduct that the segmentation variables in our case would beAgeOccupationLocationAs Airtel broadband has its presence in 95 cities hence the location part of the segment is already in place. Lets analyze the various segmentsCollege Going StudentHeavy users of internet,Demand High speed networkWorking ProfessionalLargest in terms of market sizeHeavy usersDemand for high speed networkNon-working womenCasual users, time spend on internet is much less than time spend by college going student and working professionalIndifferent to network speedPrice SensitiveOlder MenIndifferent to network speedPrice SensitiveSchool ChildrenLimited purchasing position, generally provided by parentsAirtel wants to increase its market share hence criteria for evaluation before targeting the market segment should be in line with marketing objectives. Hence to increase market penetration it can look at each segment based onMarket Size fulfilment of Usa gePurchasing PowerAs market size is evident from the internet usage data provided by the IAMAI we can say Working professionals and college going student forms the majority of market share.For purchasing power we need to look at the average disposable income and monthly expenditure of the segments.Expenditure by Type of Household 2009Source Euromonitor InternationalKey A. viands and non-alcoholic beverages B. Alcoholic beverages and tobacco C. Clothing and footwear D. Housing E. Household goods and services F. Health goods and medical services G. Transport H. Communications I. Leisure and recreation J. learning K. Hotels and catering L. Miscellaneous goods and servicesNon working woman, School going children, college going student have limited incomes however working professional can run across this criteria. As stated by above graph and average household spends about 8-15% of their income on communications. However, given the couple with children also spends nearly same amount o f money on communications school going children can be indirectly targeted by targeting working professionalLets evaluate each market segment on these criteria by plotting a matrix and assigning grade points to each segment. (1 being lowest and 5 being highest)Evaluation CriteriaMarket SizeExtent of UsagePurchasing powerTotalCollege Student44210Working Professional55515Non-working women4228School Children2316Older men2226Hence we can say to meet our objectives we can target Working Professional and College going student.Sales objectivesLet us analyze these two segments on the basis of meeting our sales objectives.Objective Total Subscribers by 2011 = 2 millionCurrent Subscribers = 1.14 millionAdditional Subscribers to be added for the next year = 0.86 millionExpected Market sizeSegment20102011Net IncreaseCollege1.84172.5967970.755097Working Professional2.89414.0806811.186581Hence out of new added 1.94 million subscribers we need to target nearly 0.8 million subscribers to Airtel bro adband. This assumption is totally based on new addition. Switchers can make the total subscribers to go beyond the stated objectives.So Target Segments for the AirTel Broad Band are College Going students and Working Professionals.Connections forecastSubscribersBase (in millions)QE Mar2009QE Mar2010QE Jun 2010Y-on-YGrowthQE Jun 2011BroadbandConnections(=256 Kbpsdownload speed)6.228.778.96041%14.24(assuming 60% growth)Airtel Connections0.871.14011.1648(13% of market share)84%2.4208(17% of market share)Revenue forecast(in mn)Jun-09Jun10Y-on-YGrowthJun 11Total Revenue8,5518,9605%9408EBITDA3,4663,93814%4489EBIT1,7971,9106%2025EBITDA / Total revenues40.5%44.0%PositioningSince college students and working professionals are the target segment for Airtel broadband, the following points can be definedPoint-of-DifferenceAirtel should aim at being differentiated from its competitors on the following attributesHigh Performance Airtel should create a strong association between its offerings and high performance at the product/service level primarily by concentrating onproviding extremely fast speeds lucid connection speeds across times and distanceReliability Airtel broadband should concentrate on being characterized byhigh up timeslow mischance rates and connection drops24/7 customer assistance and support andreduction in service level agreement metrics like opposite times and problem resolution timesAffordability Airtel sells its product offerings at a higher price compared to its competitors. This will work for professionals who are well settled and have a steady source of income, but not for college students and price sensitive young professionals who are just a few years into their careers.Customization Airtel can do well to offer different propositions to different target segments based on an understanding of different needs that college students have from working professionals. This could translate into a better product-price offering that takes into account the Internet needs of the targeted users instead of just basing the proposition on speeds, time limits and prices.Points-of-ParityHigh speed Most consumers do tend to accessory the word broadband with always-on Internet connections that offer perceptibly higher speeds than narrow band or dial-up connections.Based on these points and the target segment, we can arrive at a positioning strategy that is built around its product-pricing mix as followsToCollege students and young working professionalsAirtel Broadband offersthe best broadband experience for every userAmongall broadband providersBecauseit offers extremely high performance backed by reliability and affordabilityPricingComparison of Airtel Top 5 Selling Plans with Competition (BSNL) supplierPlanCostGB LimitDownload SpeedAdditional Download Rs/MBOthersAirtelImpatience 799799520.2BSNLBBG7004AirtelImpatience 899899640.1BSNLBB Home Combo ULF 900900UL4 (256 (8GB)NAAirtelSurf 59959930.50.2BSNLBBG FN 5005002.50.6Night ULAirtelSurf 6996 99410.2BSNLBBG 70070040.5Airtel browser 899 Unlimited899UL512 (256 (8GB)NABSNLBB Home Combo ULF 900900UL4 (256 (8GB)NABSNLBB Home Combo UL 750750UL512NAA comparison of Airtels top selling plans with that of the rivalry shows intelligibly that the competition is available at a cheaper rate, on almost all the plans. However the difference is not much. Recommendation Airtel should go in for a competition pricing strategy.Other AvenuesBSNL Broadband also has the prepaid option. Just like a mobile phone, one can either buy a value card that will extend the download limit or a validity card that will extend the validity. It is easily possible for Airtel to match BSNL pricing in this regard. It would also benefit a number of sporadic and variable users of the Internet.Recommendations for Distribution StrategyBased on this analysis, we wish to recommend certain changes in the distribution strategy for Airtel broadband services. The backward chain is operating at optimum, or better than op timum levels, and requires, at this time, no modifications. The forward chain,may however, be moderately modified to help us achieve our marketing objectives better. Some of these are listed beneath, and detailed financial analysis, may be done, based on data annexed to this reportOpen new CSC centers Existing Customer Service Centres are calculated to be at a density of 1 per 9.63 sq. km of urban area, whereas for the same regions, BSNL has telephone exchanges, which provide a large boutique of services at 1per 4.81 sq. km.Diversify scope of CSC centers Current CSC centers have been reduced to bill collection and essential consumer redressal agencies, which does not provide significant per acreage returns. Other competitors of Airtel, especially in the GSM arena, such as Vodafone ( Vodafone Stores) and Reliance ( Reliance World), provide a wide variety of services and products at the same location. Airtel, due to its late adoption of this strategy, will have to primarily follow the trends set by the earlier entrants and try to merge its own position. This strategy has significant benefits, not only for broadband plans, but also for the entire range of products.Promotion StrategiesAirtel Broadband has a mix of current promotion strategies that pan across online paid ads, websites, tie-ups with major names in personal computer vendors, TV ads, print ads, cold calls. Some of them are cited belowAdvertisements on Google and FacebookOne of the promotion strategies used by Airtel is use of ads on Google and Facebook. One such advertisement is show belowThe advantage of such advertisements is that they reach out specifical

Roland Emmerichs The Patriot - An Open Letter to Mr. Mel Gibson :: Movies Film

Roland Emmerichs The Patriot - An Open Letter to Mr. Mel GibsonDear Mel , Having read the avalanche of outraged articles in the UK conspire that preceded the UK launch of The Patriot, I readily admit that I was expecting to see a distinctly anti-British Movie. One such headline complains for example about a blood libel on the British People. Some considerable way into the film (which, putting the controversy to one side, was otherwise enjoyable), I nominate myself questioning whether such criticism was justified. Characters on both sides, including the character you were playing, Benjamin Martin, were portrayed as being responsible for some shameful actions. I authentic anyy was beginning to question what the fuss was all about. I then watched the scene where Redcoats be depicted as sadists hanging old people. Later came the chilling case in the Church, when Redcoat soldiers on the orders of the films main villain, Colonel William Tavington (partly modelled on the r eal-life Redcoat, Colonel Tarleton), deliberately locked a large number of the Colonials, including women and children, inside, before the Church was set ablaze. It was clear from the following scenes that all of the incarcerated victims were burnt to death in the most horrific circumstances. To say the least, this episode was unfortunate, as in reality, no such incident ever occurred. Are thither not enough grounds for causing bad feeling without inventing atrocities purely for entertainment value? And having said that, I personally, dont even find the aforementioned scenes entertaining. The Brits are inevitably the first and sometimes the only Country to support America, whatever the circumstances or adversity. It is therefore even more disturbing that the close association between two peoples should be potentially damaged purely for commercial purposes. You always seem to be a decent man whenever I save seen you being interviewed. It may hopefully be the case that if in deed you have received the mega millions quoted for playing the lead role, you were perhaps unaware of the fact that history was being fabricated at the expense of the truth. According to what I have read about the history of that unfortunate period, there was surely enough wrongdoing on both sides, without having to invent such horrific events with the British being portrayed as outright sadists. I have read a comment attributed to you in a UK film magazine called Total Film in which you apparently made the following comment about your character its based on historical fact but its got some stretches in it.

Sickle Cell Anemia Essay -- essays research papers

The reap hook cellular phone disease is an inherit parentage disquiet that affects ruby-red tear cells. People withsickle cell have red blood cells that have mostlyhemoglobins, Sometimes these red blood cellsbecome falcate or crescent shaped andhave trouble going through sm all(prenominal) blood vessels.When sickle-shaped cells block small bloodvessels, less blood roll in the hay pass water to that part of thebody. Tissue that does not get a blueprint bloodflow eventually becomes damaged.This is whatcauses the problems of sickle cell disease.As tothis day there is really no cure for sickle celldisease.Red blood cells take oxygen from the airwe breathe into our lungs to all parts of the body.Oxygen is carried in red blood cells by asubstance called hemoglobin(Hemoglobin is themain substance of the red blood cell. It helps redblood cells carry oxygen from the air in our lungsto all parts of the body). Normal red blood cellscontain hemoglobin A. Hemoglobin S andhemoglobin C are abnormal types ofhemoglobin.Oxygen is carried in red blood cellsby a substance called hemoglobin.The mainhemoglobin in normal red blood cells ishemoglobin A. Normal red blood cells are cushionyand round and can squeeze through tiny bloodtubes (vessels). Normally, red blood cells live forabout 120 days before new ones knock backthem.People with sickle cell conditions make adifferent form of hemoglobin A called hemoglobinS (S stands for sickle). Red blood cells containingmostly hemoglobin S do not live as long as normalred blood cells (normally about 16 days). Theyalso become stiff, distorted in shape and havedifficulty passing through the bodys small bloodvessels. When sickle-shaped cells block smallblood vessels, less blood can get to that part ofthe body. Tissue that does not receive a normalblood flow eventually becomes damaged. This iswhat causes the complications of sickle celldisease. There are several types of sickle celldisease. The most common are Sickle CellAnemia (SS ), Sickle-Hemoglobin C Disease(SC)Sickle Beta-Plus Thalassemia and SickleBeta-Zero Thalassemia. Sickle Cell trait (AS) isan inherited condition in which both hemoglobin Aand S are made in the red blood cells, there arealways more(prenominal) A than S. Sickle cell trait is not atype of sickle cell disease. People with sickle celltrait are primarily healthy. Sickle cell conditionsare inherited from parents in much the same wayas... ... will have anegative charge under normal body conditions andthus likes to be surrounded by water molecules.Valine, on the other hand, is a neutral, oruncharged, amino acid. Under normal conditions itbehaves like a hydrophobic, organic molecule andwants to hide from water. This difference makesthe globin chains of hemoglobin fold differently,especially in the absence of oxygen. Normalhemoglobin just gives up its oxygen when it gets tothe tissue that needs it, but it retains its shape.Sickle hemoglobin, on the other hand, loses itsoxygen, and becomes re latively insoluble. In thedeoxygenated form, it forms into long arrays thatcome out the shape of the red cell and producethe characteristic sickling that characterizes thedisease. The insolubility of deoxygenated(reduced) sickle hemoglobin is the basis of tworapid diagnostic laboratory tests for sickle cellanemia. Scientists recently have had several(prenominal) limitedsuccess in using genetic engineering techniques toget good copies of the beta globin gene intopeople with sickle cell anemia. If they can succeedin this endeavor, people with the disease may becured but will still be able to pass the genes ontotheir offspring.